OWC – Maker of Specialist Luxury Diving Watches, Dress Watches & Time Pieces
Build the best watches we can at the price point.
OWC make very few high-quality luxury time pieces that we offer direct to the client with NO retailer/dealer margin. (B2C).
OWC is driven by the Bauhaus and obsession, our mantra is: “Less is More”. Our products are competent, clean, fit for purpose, overly engineered and inspired by divine order. CNC execution is juxtaposed with hand assembly and human testing.
We focus on engineering rather than fashion, quality above price and traditional values over marketing. We admit to being very bad at marketing. Build it better and they will come.
OWC watches evolve and respond to engineering and technological developments. We focus on quality while many small makers build down to a price. “The quality will remain long after the price is forgotten” (Henry Royce).
Our components are individually designed and made for us and we do not use generic off-the-shelf parts (movements are a speciality we have yet to master). Hence some of our parts cost more than others sell their complete watches. We do not discount or compromise.
We are goal driven and are not limited nor restrained by illogical or emotional attachments to local, state or national borders. OWC time pieces are fit for purpose – “montres sans frontières” (watches without borders).
We source globally based on quality and value: some European; some Asian; some elsewhere. Each part, each watch is individually inspected, assembled, tested and timed in small numbers locally, and in Switzerland.
OWC makes the best that we can afford, interprets, refines and evolves and makes it better. Our specifications change was we adapt and adopt new ideas, new designs and new techniques.
Our range of luxury precision watches in our opinion, more than exceed specifications of many watches costing far more. We marry inspiration with contemporary specifications.
As always, the watches and components are constantly being revised, refreshed and re-engineered.